Case Study: Zachys Wine & Liquor achieves higher conversions and increased average order value with SLI Systems

Zachys Wine & Liquor - Customer Case Study

Zachys Wine and Liquor, a family-owned retailer with more than 70 years of history and a curated selection of over 7,000 SKUs, was held back by an outdated website that made it hard for customers to find products. Rather than replatforming, Zachys partnered with SLI Systems to improve onsite search, recommendations, merchandising and SEO—“everything between the home page and the checkout,” according to Victor Castro, director of e-commerce.

By implementing SLI’s Learning Search, Rich Auto Complete, Learning Recommendations, merchandising and SEO tools, Zachys drove measurable gains: customers using Rich Auto Complete had a 10× higher conversion rate and 2× higher average order value, while Learning Search users converted 3.5–4× more often, contributing to overall growth in conversions and AOV.

Zachys Wine & Liquor

Victor Castro

Director of E-commerce