Case Study: Thompson & Morgan boosts conversion and revenue with SLI Systems

Thompson & Morgan boosts site revenue 47% with SLI Systems

Thompson & Morgan, a major UK seed and plant retailer, faced negative customer feedback and a poor user experience after migrating to a new e-commerce platform with a default Solr-based search function. The unique and often hard-to-spell names of their products made an effective on-site search critical for sales. They returned to their previous vendor, SLI Systems, to implement its Learning Search solution to address this challenge.

SLI Systems implemented its Learning Search, Auto Complete, and synonyms functionality to improve search relevancy and help customers find products. They also created a custom Garden Plant Finder tool for multifaceted searches. The results were significant, including a 74% higher conversion rate from search users, 47% of total site revenue being generated by search, and a 30% higher average order value. SLI's solution dramatically decreased the bounce rate and accelerated the company's growth.

Thompson & Morgan