Case Study: Boden achieves 177% higher conversions and 215% more revenue per visit with SLI Systems

The perfect look for business growth

Boden, the UK-based fashion retailer known for bold prints and a large online catalogue across multiple countries, faced the challenge of making its massive range easy, accurate, helpful and even fun to search so customers could find the right items quickly and convert.

Boden implemented SLI Systems’ suite—including Learning Search, Rich Auto Complete, Dynamic Product Banners, mobile and Facebook search and SEO tools—to deliver deep refinements, merchandising and visual suggestions. The results were strong: search users convert 177% more and generate 215% more revenue per visit, Dynamic Product Banners drove roughly a 10% sales lift, Rich Auto Complete increased product views by 31%, and average order values and orders rose as Boden rolled the solution out across international and mobile sites.

Boden

Paul Knutton

E-Commerce Manager