Case Study: SurfStitch achieves 15% higher online sales and a 90% reduction in 'no results' pages with SLI Systems

Standard site search fails to make waves for SurfStitch

SurfStitch, an Australian online fashion retailer stocking over 15,000 products from more than 190 brands, was frustrated by its out-of-the-box site search, which produced many “no results” pages and led customers to dead ends, undermining the company’s goal of a polished, user-friendly shopping experience.

By implementing SLI Systems’ Learning Search and Site Champion (plus Rich Auto Complete and SEO tools), SurfStitch eliminated dead-ends and made merchandising easier to manage; within weeks this produced a 90% reduction in “no results” pages, a 15% increase in online sales, 25% more time on site, and a 30% improvement in organic search page position.

SurfStitch

Lex Pedersen

Managing Director