Case Study: Superette achieves 57% year-on-year online sales growth with SLI Systems' Learning Search

Seamless Search Drives High Growth for Superett

Superette is an Australasia fashion retailer that began as a brick‑and‑mortar store in 2002 and launched e‑commerce in 2010, growing to offer 3,500–5,000 products online. The site’s default search required manual product configuration, returned irrelevant results, and produced low conversions—an unsustainable burden for the small team.

In 2013 Superette deployed SLI Systems’ Learning Search and Learning Navigation, which learn from visitor behaviour and create SEO‑optimised landing pages. The solution tripled per‑session value for search users, cut bounce rates by nearly 50%, grew indexed site pages to ~2,000 (about 10% of its SEO footprint) and helped drive a 57% year‑over‑year increase in online sales.

Superette

James Rigden

Co-founder and E-commerce Director