Case Study: Schuler Shoes boosts conversions and average order value with SLI Systems' Learning Search & Navigation

Putting more bounce in customers’ steps, with less bounce online

Schuler Shoes (schulershoes.com), a Minneapolis-based footwear retailer with a century-long history and 10 brick-and-mortar stores, expanded its online catalog and migrated to Magento. As product count grew, the company needed a SaaS search and navigation solution that integrated smoothly with Magento and made merchandising and SEO easier to manage.

Schuler implemented SLI Learning Search Connect and SLI Learning Navigation, adding rich autocomplete, refinements and centralized merchandising controls that plugged directly into Magento. The improvements led to 20% fewer bounces from search and navigation pages, a 7.5% increase in time on site, an 11% rise in average order value and a 23% boost in conversions for search and navigation users.

Schuler Shoes

Michael Schuler

eCommerce Director, Schuler Shoes