Case Study: Phase Eight increases search conversion 10% and mobile conversion 20% with SLI Systems

Phase Eight delivered Fabulous Results with Better Search

Phase Eight, a global women's fashion retailer, wanted its online store to match the personalized in‑store experience but was held back by limited built-in search: shoppers couldn’t refine queries, often saw irrelevant results, and merchandisers lacked control—leading to lost sales and site exits.

Phase Eight implemented SLI Systems’ Product Discovery Suite, using SLI Learning Search® and SLI Rich Auto Complete™ to serve curated, relevant results and create 300+ redirects for popular and nil-result searches. The changes drove up product clickthroughs by as much as 200% on individual terms, increased search conversion by 10%, mobile conversion by 20%, revenue per search by 6%, and reduced bounce rate from search results pages by 30%.

Phase Eight

James Williams

Director of Online Trading & Marketing