Case Study: PetsPyjamas achieves 90% conversion increase with SLI Systems

Pet Lifestyle Site Fetches Higher Conversions with SLI

PetsPyjamas, the "number one lifestyle website for smart pet owners," needed a better way to help customers find products and pet travel advice. After trying to build its own search and merchandising tools, the company couldn’t achieve the control and quality it required for effective on-site discovery and page management.

By implementing SLI Systems (Learning Search, Rich Auto Complete, Site Champion and Learning Navigation), merchandisers gained easy control to alter pages and optimise SEO while customers enjoyed improved search and navigation. The results: 2.4x higher traffic on SLI‑optimised pages, a 90% increase in conversions and a 68% higher clickthrough rate.

PetsPyjamas

Mark Hammond

Chief Operations Officer