Case Study: Paul Smith achieves 11% site revenue growth with SLI Systems

Paul Smith - Customer Case Study

Paul Smith, the iconic British designer with more than 2,000 products across multiple collections and international stores, needed a faster, more intuitive way for online shoppers to find relevant items and boost conversions. The challenge was to extend the distinctive in-store experience to the website by surfacing the right products in as few clicks as possible.

Paul Smith implemented SLI’s Learning Search Connect with Rich Auto Complete and SLI Mobile, plus merchandising and reporting tools, to deliver relevant, personalized search results and faster product discovery. The result: site search conversions rose 39%, search usage jumped 45%, and overall site revenue increased 11%—with faster implementation and longer shopper sessions driving sustained e-commerce growth.

Paul Smith

Simon Young

Web Development Manager