Case Study: King Arthur Flour achieves 62% increase in search conversions and nearly triples search-driven revenue with SLI Systems

King Arthur Flour Creates Community with Smart Search

King Arthur Flour, founded in 1790 and the oldest flour company in America, is an employee-owned brand that serves a broad online community of home bakers and professionals. To help visitors quickly find recipes, tips, videos and products across its site, the company needed a smarter, more flexible search solution.

King Arthur implemented SLI’s Learning Search along with Rich Auto Complete, SEO and mobile tools to improve search relevance and tweak performance on the fly. As a result, conversion rate for search users rose from 3.7% to 6% and revenue from search users jumped from 17% to 47%.

The King Arthur Flour Company

Jeff Wilcox

E-commerce Producer