Case Study: Closet London achieves 4X search conversions and 162% search revenue lift with SLI Systems

Finding The Perfect Outfit Fast

Closet London, a long-standing contemporary womenswear brand, expanded into direct online retail but was losing sales despite growing traffic because its website relied on basic text search with no keyword functionality. Customers struggled to find products in a competitive online fashion market, preventing the brand from converting visitors into buyers.

Working with agency OneCreations, Closet implemented the SLI Buyer Engine—including SLI Learning Search, Rich Auto Complete and Learning Recommendations (and later SLI Site Champion)—in a 3.5‑week rollout. The improved search and recommendations delivered clear ROI within months: search-user conversions rose nearly 4×, revenue from search users grew 162%, and shoppers using Rich Auto Complete had a 13% higher average order value.

Closet London

Rachel Perrett

Brand Manager