Case Study: Suttons Seeds achieves 112% higher search conversion and 24% higher average order value with SLI Systems

Fertilizing business growth with better site search

Suttons Seeds (suttons.co.uk), a long-established UK gardening retailer whose catalogue business and online channel drive roughly half its sales, was held back by a poor on-site search experience that lost customers and revenue. With site search accounting for a significant share of visits, improving search relevance became a priority to capture more of the catalogue-driven traffic coming online.

By deploying SLI’s Learning Search, Site Champion SEO and full-service support, Suttons rapidly improved search relevance, merchandising and landing pages. The changes lifted performance dramatically: search users now convert 112% better, have a 24% higher average order value and a 40% lower bounce rate, while search-driven traffic contributes a disproportionately large share of site revenue.

Suttons Seeds

Steve Newman

e-Commerce Manager