Case Study: Bestway Wholesale achieves a 20% increase in average order value with SLI Systems

Delivering a Simple Online Experience to Independent Retailers

Bestway Wholesale, the UK’s largest independent cash-and-carry wholesaler, operates bestway.co.uk with 63 depots and more than 20,000 SKUs serving time‑poor independent retailers. Its existing site search was failing customers—over 80% used search yet often couldn’t find relevant or depot‑specific products, and the business needed a way to surface seasonal and new items without relying on browsing.

Bestway implemented SLI Systems’ Learning Search, Rich Auto Complete, Learning Recommendations and Site Champion to learn from shopper behavior, return relevant depot‑specific results, highlight seasonal goods and promote new products. The changes boosted performance: a 20% increase in average order value, a 38% conversion rate from Rich Auto Complete suggestions, and roughly 5× more revenue from searchers versus non‑searchers, significantly raising online turnover.

Bestway Wholesale

Simon Hogg

Digital Marketing Manager