Case Study: Thompson & Morgan achieves 74% higher search conversion and 47% of site revenue with SLI Systems

Cultivating growth with custom navigation

Thompson & Morgan (thompson-morgan.com), a long-established UK seed and plant retailer with about 60% of sales online, found that search performance suffered after migrating to a new e-commerce platform with its default Solr search. Because many gardening products have unique or hard‑to‑spell names, the poorer onsite search generated negative customer feedback and reduced findability.

Thompson & Morgan reinstated SLI Learning Search (deployed in about six weeks), adding features like Auto Complete, synonyms, merchandising controls, the Garden Plant Finder and SLI Site Champion SEO to improve relevancy and drive traffic. The result: search now generates 21% of visits but 47% of revenue, a search conversion rate of 8% (74% above the site average), 30% higher average order values and a 45% reduction in bounce rate.

Thompson & Morgan

Claire Dixey

E-Commerce Manager