Case Study: City Chic achieves 94% increase in mobile revenue and 20% higher average order value with SLI Systems

City Chic Returns to SLI and Improves Conversion and Average Order Value

City Chic is an Australian plus-size women’s fashion retailer with 100+ stores and a strong e-commerce business (36% of revenue) run by a six-person digital team. After replacing SLI’s Product Discovery Suite with Hybris’ built-in search in 2017, site search relevancy fell, customers complained and the e‑commerce team lost the flexibility to tune results without developer help.

Less than a year later City Chic replatformed to Magento and redeployed SLI Learning Search and SLI Rich Auto Complete, seeing immediate gains: a 20% increase in average order value, 75% increase in mobile conversion rate, 94% increase in mobile revenue and an 11% uplift in sessions for the compared period. The SLI implementation (with Guidance) completed in about seven weeks and restored the tuned, high‑relevance search experience.

City Chic

Lauren Pollard

Digital Strategy and Growth Manager