Case Study: LifeStraw boosts orders and revenue with Sleepless Media’s Shopify Plus ecommerce redesign

Lifestraw boosts revenue 27% with Sleepless Media

The customer, LifeStraw, which provides equitable access to safe drinking water through filtration products, sought to upgrade their online store. Their former ecommerce site was hindered by legacy code that slowed performance and made maintenance difficult. They partnered with the vendor, Sleepless Media, for a Shopify Plus upgrade to better balance their outdoor and home product lines.

Sleepless Media reengineered the site's architecture and built a fully custom Shopify Plus theme with a clean, fast design and improved navigation. The solution included implementing elegant subscription and upsell features. This project resulted in a 31% increase in total orders, a 27% increase in revenue, and a remarkable 123% return customer rate, catapulting the brand's online performance.

Lifestraw