Case Study: Toyota Denmark boosts conversions with Sleeknote

Toyota Denmark boosts conversions by 130% with Sleeknote

Toyota Denmark, a division of the global automotive manufacturer, sought to improve their website conversion rates by increasing test drive bookings, generating trade-in leads, and growing their newsletter subscriber list under GDPR regulations. They partnered with the vendor Sleeknote to implement targeted campaigns without needing direct access to their CMS.

Using Sleeknote's single implementation code, Toyota Denmark created page-specific campaigns including a "Book a Test Drive" form and a "Get a Quote" trade-in form. They also built a "Wheel of Fortune" landing page with a SleekBox to drive double opt-in newsletter signups. As a result, Sleeknote helped Toyota boost their overall on-page conversion rate by 130%, increase test drive bookings by 27%, and achieve a 40.3% conversion rate on their newsletter signup box.

Toyota Denmark

Alex Backer

Digital Marketing Manager