Case Study: Sircle Collection boosts hotel bookings with Sleeknote

Sircle Collection lifts exit-intent conversions to 14% with Sleeknote

Sircle Collection, an Amsterdam-based hotel group, faced the challenge of converting website visitors into direct bookings to avoid high commissions paid to online travel agencies (OTAs). Their digital marketing coordinator, Martijn, sought to improve their conversion rate by implementing a popup strategy and chose to use the Sleeknote platform for this purpose.

Using Sleeknote, Sircle Collection created over 350 targeted popups, including exit-intent popups that offered promotional codes to visitors about to leave the site. This solution achieved an average conversion rate of nearly 14% from those abandoning their booking. Sleeknote also proved unexpectedly valuable for promoting the company's CSR initiatives and is now planned for future use in building an email list.

Sircle Collection