Case Study: Onyx Cookware achieves 43.03% subscriber conversion with Sleeknote

Onyx Cookware converts 43.03% of visitors to subscribers with Sleeknote

Onyx Cookware, a Danish ecommerce brand selling kitchenware, faced a challenge with declining subscriber numbers in its key German market. Their existing tools were not generating enough qualified leads, with only 6% of sign-ups completing the required double opt-in process. They partnered with Sleeknote to find a new, brand-aligned way to engage visitors and increase subscribers without using discounts.

Using Sleeknote's Spin to Win format, Onyx Cookware implemented an interactive campaign that guided users to subscribe. The solution integrated seamlessly with their Shopify and Klaviyo stack and required no developer resources. The results were exceptional: a 43.03% visitor-to-subscriber conversion rate, a 98.89% double opt-in rate, and a 658% increase in leads collected. Sleeknote helped them drastically exceed their subscriber goal and reverse the negative trend.

Onyx Cookware