Case Study: Munk Store increases in-store traffic and reduces cart abandonment with Sleeknote

Munk Store lifts revenue 25% and cuts cart abandonment with Sleeknote

Munk Store, a Danish fashion retailer, faced the challenge of maintaining its personal, in-store customer experience when expanding online. They needed to translate their employee-driven brand values to digital channels and also combat common e-commerce issues like cart abandonment. To address this, they partnered with vendor Sleeknote to implement targeted on-site campaigns.

Sleeknote provided tools for lead generation and exit-intent campaigns. Munk Store used Sleeknote to build its email list and to offer discounts to users abandoning their carts, recovering 50% of those potential sales immediately. Furthermore, by using social media, particularly Snapchat, to humanize their online presence, they drove increased foot traffic to their physical stores. Their strategy, supported by Sleeknote, contributed to a 25% revenue growth in 2018, with email marketing accounting for 6% of sales.

Munk Store