Case Study: Irma achieves more signups, surveys, and product promotion success with Sleeknote

Irma - Customer Case Study

Irma, Denmark’s oldest supermarket chain, wanted a flexible way to engage visitors, grow newsletter signups, run surveys, and promote offers without making onsite popups too intrusive. Using Sleeknote, Irma created campaigns to direct users to external landing pages for newsletter registration and survey responses, and to highlight products and time-limited promotions.

With Sleeknote, Irma ran a birthday campaign that collected email addresses through a competition landing page and used popup/SleekBox messages to advertise free delivery and discount codes. The result was a more creative, less intrusive way to capture leads, gather feedback, and drive awareness of offers, while supporting Irma’s goal of being an innovative grocery business.

Irma