Case Study: Imerco grows its customer club and newsletter leads with Sleeknote

Imerco gains 5,000–6,000 new leads per competition with Sleeknote

Imerco, Denmark's leading retail chain for kitchenware and interior design, faced the challenge of continuing to grow its massive customer loyalty club, which already had over one million members. Their key goal was to capitalize on high website traffic to gain new newsletter leads, a crucial step in converting subscribers into club members and driving sales. To achieve this, they turned to the vendor Sleeknote for its lead generation platform.

Using Sleeknote, Imerco implemented creative campaigns like personality tests and an Easter roulette, which directed visitors from SleekBoxes to interactive landing pages where they would sign up for the newsletter to participate. This solution provided Sleeknote with approximately 5,000-6,000 new, unique leads per campaign. The vendor's platform proved to be a cost-effective method for acquiring these semi-qualified leads compared to social media and Google ads, helping Imerco continue engaging its vast audience.

Imerco