Case Study: hummel achieves 24,000+ new leads with Sleeknote

hummel - Customer Case Study

hummel, the Danish footwear and sportswear brand, wanted to grow its newsletter audience and drive traffic to campaign pages while improving segmentation across different countries. To do that, hummel used Sleeknote’s opt-ins and SleekBoxes to run competitions and let subscribers choose the content they wanted to receive.

With Sleeknote, hummel launched country-specific campaigns and redirect opt-ins that boosted engagement and supported promotions such as its FC St. Pauli sponsorship. The results were strong: hummel reported an average conversion rate of around 2% and more than 24,000 new leads, with Denmark and Turkey performing best.

hummel

Janni Mørch Nielsen

Communication & Community Coordinator