Case Study: Haynes achieves a 51.3% conversion rate with Sleeknote

Haynes boosts conversion to 51.3% with Sleeknote

Haynes, a leading publisher of automotive and Powersports repair manuals, faced the challenge of helping website visitors understand their new online manual product. To overcome this and generate leads, they turned to the vendor Sleeknote and its campaign platform to better engage users during their browsing journey.

Using Sleeknote, Haynes implemented A/B testing to find the most effective messaging, discovering that a simplified call-to-action dramatically improved performance. This approach resulted in a conversion rate of 51.3% for their best campaign and helped them generate over 9,000 newsletter leads. The vendor Sleeknote enabled them to make data-driven decisions that significantly improved their user experience and conversion rates.

Haynes

Natalie Bragg

Data Operations Executive