Case Study: Irish Distillers refreshes West Coast Cooler to boost shelf appeal with Slater Design

Irish Distillers refreshes West Coast Cooler in 2020 with Slater Design

Irish Distillers approached Slater Design with the challenge of refreshing their classic West Coast Cooler brand to help it compete in the modern ready-to-drink market. The brand needed new packaging that would attract new shoppers while retaining its loyal customer base, especially with the introduction of a new 250ml can format.

Slater Design developed a refreshed brand identity and packaging that drew inspiration from the carefree 1980s era of the brand's origin. The solution utilized a light, refreshing illustration style and a pastel color palette to highlight the product's lower calories and alcohol content. Irish Distillers reported strong purchase intent from new and lapsed consumers following the revamp, praising Slater Design for their bold thinking and professional, can-do attitude.

Irish Distillers