Case Study: World Surf League boosts Olympic surfing social content with Slate

World Surf League creates 45+ posts and drives 7m Instagram impressions with Slate

The World Surf League faced the challenge of creatively promoting the inaugural Olympic surfing event while operating within strict Olympic guidelines as an independent media body. To highlight this momentous occasion for the sport, they turned to the vendor Slate to create and manage their social content.

Using Slate, the WSL implemented a solution that involved preparing a multitude of assets for quick turnaround, resharing athlete posts, and creating new content across platforms. This strategy delivered insane results, including over 45 posts created, 7 million Instagram impressions, and more than 3000 comments on posts, achieving unprecedented levels of audience interaction for the organization.

World Surf League