Case Study: Tennis Australia boosts Instagram Story impressions with Slate

Tennis Australia boosts Instagram Story impressions 50% with Slate

Tennis Australia sought to streamline its clunky social media production process and better integrate sponsored content for the Australian Open. They turned to the vendor Slate to use its Stories product to help achieve these goals.

Using Slate, the social media team created over 300 posts and was able to seamlessly integrate partners into their content. The solution provided by Slate led to a 50% increase in Instagram Story impressions and gave the team improved quality control, resulting in a significant uplift in sponsored content performance during the tournament.

Tennis Australia