Case Study: Sierra Nevada boosts Instagram Story reach with Slate

Sierra Nevada boosts Story reach 501.6% with Slate

Sierra Nevada, a leading craft brewery, faced challenges with its Instagram content creation process, which was slow, inconsistent, and resource-heavy. This led to a poor posting cadence and a lack of cohesive branding. To address this, they turned to the vendor Slate and its mobile and desktop tool for on-brand content creation.

By using Slate to pre-load brand assets, Sierra Nevada's social team could create polished content without relying on designers. The solution enabled real-time coverage of events and a consistent brand aesthetic. Slate delivered major performance gains, including a 501.6% increase in reach, a 487.5% growth in content creation, and a 441.7% rise in audience engagement.

Sierra Nevada