Case Study: Kansas City Royals stay nimble and save design time with Slate

Royals Social Media Team Stays Nimble with Slate

The Kansas City Royals needed a faster way for their social team to create on-brand content without relying on designers for every post. Using Slate, they looked for a tool that would let them access more of their brand assets and support content creation on the go.

With Slate, the Royals uploaded core brand elements like logos, colors, backgrounds, and graphics so their team could build fresh content independently while staying on brand. Slate helped them manage 430 assets, save 50% of design time, and produce more than 1,900 posts in 2021, giving the Royals a nimble workflow and a stronger, more consistent brand presence.

Kansas City Royals

Jesse Clark

Social Media Manager