Case Study: Houston Rockets boost social content speed and brand consistency with Slate

How the Houston Rockets Accomplished Their Brand Mission Using Slate

The Houston Rockets turned to Slate to help bring their “One Mission” brand campaign to life across social media. They needed a way to keep content on-brand, integrate sponsors efficiently, and speed up production while still making posts feel native to each platform.

Using Slate, the Rockets built a library of custom branded graphics, filters, fonts, animations, and other assets to create content quickly without extra design back-and-forth. With Slate, they produced over 95% of their Instagram Stories content and more than 50% of social posts during the season, drove a 17% increase in Instagram impressions, generated 65M sponsored content impressions, and cut average content production time to 20 seconds.

Houston Rockets

Steven Goldfried

Director of Digital Content Strategy