Case Study: BetMGM boosts social engagement with Slate

BetMGM boosts Instagram Story performance and content output with Slate

BetMGM, a major sports betting and gaming entertainment company, faced the challenge of creating high-quality, on-brand social media content rapidly in real-time environments, such as during major sporting events. Their existing process was reactive and often led to disconnected content. They turned to the vendor Slate and its visual social media creation tool to streamline their workflow.

By implementing Slate, the BetMGM team was able to edit and brand content directly from their mobile phones, pre-load assets for upcoming events, and foster greater collaboration between social, creative, and design teams. This solution from Slate resulted in a more consistent brand identity, a tangible lift in social media performance, and a significant increase in content output, allowing them to seize real-time opportunities effectively.

BetMGM