SLANT
34 Case Studies
A SLANT Case Study
Young Office, a well-known corporate citizen and pillar of Upstate South Carolina, faced the challenge of unifying its various internal teams that were all using different marketing materials. They enlisted the vendor SLANT to elevate their brand and consolidate their messaging through services including brand identity, collateral, content strategy, and a marketing plan.
SLANT addressed this by first defining unifying brand messaging and then developing the existing brand mark into a full system with an expanded color palette and brand standards. The solution included creating a full suite of marketing and sales collaterals and a comprehensive digital-focused marketing strategy, which successfully promoted consistency across internal teams and supported the company's business goals.