Case Study: The Franklin School builds trust and waiting lists with SLANT

The Franklin School builds a waiting list with SLANT

The Franklin School, a new early childhood education center in Spartanburg, sought to build immediate interest and trust with local families by establishing a best-in-class brand identity. They partnered with the vendor SLANT to develop a name, brand system, and a full rollout marketing campaign to achieve this goal.

SLANT developed the name and a comprehensive brand identity system, which included a bright and modern visual identity featuring a colorful flower icon. This solution extended to a website, advertising, and detailed signage plans. The campaign successfully positioned the school as a key community asset, resulting in a waiting list for enrollment and helping to attract further interest and investment to the neighborhood.

The Franklin School