Case Study: Tallo connects with Gen Z with SLANT

Tallo rebrands and streamlines web messaging in seconds with SLANT

Tallo, a platform connecting Gen Z students with education and career opportunities, faced the challenge of rebranding to resonate with its key demographic after a major transition. They partnered with the vendor SLANT to develop a new brand identity that would be authentic and engaging for a notoriously finicky audience.

SLANT developed a comprehensive new brand system that embodied Tallo's values, including a fresh brand identity, a streamlined website, and a social media campaign focused on driving new user registrations. The solution leveraged bright colors and relatable imagery to create a fun and flexible visual language. While the case study does not list specific metrics, the outcome was a successful rollout that built a strong foundation for all of Tallo's future marketing and communication efforts.

Tallo