Case Study: Spartanburg, SC’s Chamber of Commerce helps people finish their degrees with SLANT’s Re: Degree brand and campaign

Spartanburg, SC’s Chamber of Commerce launches Re: Degree with SLANT and helps hundreds finish their degrees

The Spartanburg, SC Chamber of Commerce engaged vendor SLANT to name, brand, and market a new program designed to help local residents with some college credit return to school and complete their degrees. Their challenge was to create a brand that would resonate with the public and avoid the typical look and feel of a college or "back to school" campaign.

SLANT developed the name "Re: Degree," a forward-looking brand identity, and a strategic marketing campaign. The solution included a bold color palette and a visual identity that broke from traditional collegiate aesthetics. The program launched to widespread acclaim and is successfully meeting its benchmarks, helping hundreds of people access new opportunities while boosting the local workforce and economy.

Spartanburg, SC’s Chamber of Commerce