Case Study: Spartanburg Academic Movement helps students make their move with SLANT's Big Mo brand

Spartanburg Academic Movement signs up 1,000 students in a semester with SLANT

The Spartanburg Academic Movement (SAM) needed to create a high-profile college-access program brand that would resonate with teenagers across seven school districts and numerous community partners. The challenge was to develop an identity that was both cool enough for students to adopt and robust enough to unite all stakeholders. They engaged the vendor, SLANT, for a comprehensive solution including naming, brand identity, and strategic marketing.

SLANT developed the "Big Mo" brand, a bold and approachable identity informed directly by student focus groups. The solution included a visual identity, a multi-channel launch campaign, and ongoing marketing support. The results far exceeded expectations, with nearly 600 students signing up within the first month and over 1,000 by the end of the fall semester, creating significant momentum for the program across Spartanburg County.

Spartanburg Academic Movement