Case Study: S.C. Manufacturing Extension Partnership boosts manufacturer engagement with SLANT

SCMEP drives 50% more Competitiveness Review requests with SLANT

The S.C. Manufacturing Extension Partnership (SCMEP), an organization that supports manufacturers, needed to refine its brand, sharpen its messaging, and better target its marketing efforts to connect with over 5,000 manufacturing companies in South Carolina. They turned to the vendor SLANT for assistance with brand identity and strategic marketing services.

SLANT developed a complete brand identity system and created multi-platform advertising campaigns for digital, print, and video. A key tactic was producing custom publications like a Workforce Development Playbook for lead generation. This solution led to impressive results, including a 50% increase in requests for Competitiveness Reviews and a 45% increase in class registrations, successfully driving new client relationships for SCMEP.

S.C. Manufacturing Extension Partnership (scmep)