Case Study: Morgan Corp achieves a unified brand identity with SLANT

Morgan Corp transforms its brand from a single logo to a full identity system with SLANT in 2022

Morgan Corp, a major heavy construction company, sought to differentiate itself from competitors and unify its complex brand, which had evolved significantly from its origins as a landscaping company. They engaged the vendor, SLANT, to manage this transformation and build upon their decades of earned trust.

SLANT implemented a comprehensive solution, becoming Morgan Corp's agency of record and developing a full identity system. This included a new website, marketing collateral, fleet livery, tradeshow exhibits, and even involved assisting with the design of their new headquarters. As a deeply embedded partner, SLANT successfully transformed the brand from a single logo into an impressive system integrated across all company operations.

Morgan Corp