Case Study: City of Spartanburg, SC builds a stronger city voice and brand with SLANT

City of Spartanburg shares its story for more than a decade with SLANT

The City of Spartanburg, SC, initially approached SLANT for a new website but discovered a more significant need to define its core brand identity and voice. The city required a comprehensive strategy to communicate its story and essential services to residents and stakeholders.

SLANT developed a complete brand identity system and strategic marketing approach, which included advertising, a website, and collateral. This solution allowed the city to share its message of urban renaissance while effectively communicating daily services. SLANT's long-term partnership has supported Spartanburg's remarkable transition, including specific campaigns like the SWFT transit initiative, helping to keep residents engaged and informed for over a decade.

City of Spartanburg, SC