Case Study: Payne Family Homes drives more home sales with SLAM Agency

Payne Family Homes drives significant new home sales growth with SLAM Agency

Payne Family Homes, a residential construction company, faced the challenge of creating an emotional connection with potential homebuyers instead of just selling home features. They partnered with SLAM Agency to develop a new marketing campaign.

SLAM Agency created the "Life Happens Here" campaign, which linked the joys of everyday life to the experience of living in a Payne Family home. The comprehensive campaign was executed across broadcast, digital, social media, and out-of-home advertising. As a result, Payne Family Homes saw significant increases in new home sales and sales of inventory homes, making 2016 a banner year for the company.

Payne Family Homes