Case Study: Groupe Dynamite turbocharges ecommerce and omnichannel experiences with Slalom and Salesforce

Turbocharging Ecommerce Capabilities With Salesforce

Slalom helped Groupe Dynamite, a Montréal-based global fashion retailer, to modernize its ecommerce and customer experience. The company needed to drive brand loyalty, increase conversions, and create a seamless omnichannel experience by unifying its data strategy and replacing its legacy software, an initiative that became urgent with the onset of the COVID-19 pandemic.

Partnering with Salesforce, Slalom implemented Salesforce B2C Commerce Cloud, Marketing Cloud, and Service Cloud. This solution was delivered ahead of schedule and under budget, resulting in immediate increases in conversion rates, average order value, and revenue. The project provided a stable platform for future enhancements, positioning Groupe Dynamite for continued growth in the digital retail space.

Groupe Dynamite

Martin Thibodeau

Chief Technology and Information Officer