Case Study: Ashley Stewart achieves a fresh, convenient digital shopping experience with Slalom

Slalom helped Ashley Stewart refresh its ecommerce and mobile customer experience by upgrading its Salesforce Commerce Cloud and Salesforce Order Management platforms

Ashley Stewart turned to Slalom for help modernizing its digital storefront as shopper expectations rose and its legacy systems began creating clunky, inefficient customer touchpoints. The company’s website struggled with mobile and BOPIS purchases, weak product filtering, and a cumbersome merchandise database that limited promotions and integrations.

Slalom conducted website performance testing and assessed Ashley Stewart’s legacy systems to pinpoint the biggest issues and improve the customer experience without disrupting the front end. The result was a more efficient back end and a fresher, more convenient shopping experience designed to increase conversions and better support future sales and promotions.

Ashley Stewart

Liz White

Chief Customer Officer