Case Study: ResponseTap cuts admin time by 65% with Slalom and Salesforce

Salesforce platform cuts admin time by 65%

ResponseTap, a UK-based Call Intelligence platform, was struggling with a limited CRM system that could not support its rapid growth. Their sales team used disparate tools like Excel and Post-It notes, leading to inconsistent reporting, missed sales opportunities, and high administrative overhead. They partnered with Slalom to build a stronger sales foundation.

Slalom implemented Salesforce Sales Cloud and Service Cloud, centralizing customer data to provide a single view of the customer. This solution eliminated guesswork for the sales team and streamlined processes. The results included a 65% reduction in administrative time and 100% user adoption from the first day. Slalom's work also enabled seamless integration with the Salesforce AppExchange, enhancing the offering for ResponseTap's own customers.

ResponseTap

Niclas Winblad

Head of Operations