Case Study: a multinational consumer packaged goods company enhances customer loyalty with Slalom

Reimagining a rewards program for the modern era

A multinational consumer packaged goods company, with hundreds of millions of loyal fans, faced the challenge of modernizing its rewards program for a new generation of customers without alienating its existing 25 million US members. The company partnered with Slalom to reimagine the program, seeking to increase engagement by making it more personalized and mobile-friendly in an evolving digital landscape.

Slalom implemented a revamped program that allowed members to earn rewards through new activities like social sharing and quizzes, in addition to traditional purchases. They upgraded the backend technology to deliver a personalized web experience and expanded reward options to include gift cards and charitable donations. The Slalom solution successfully balanced innovation with tradition, creating a more relevant and interactive loyalty program designed to foster deeper customer relationships for the future.