Case Study: Robert Mondavi Winery enhances wine tasting with Slalom's interactive mobile app

Making wine tasting more Modern and Memorable

Slalom partnered with Robert Mondavi Winery, a pioneer in the Napa Valley wine industry, to enhance its visitor experience. The winery's challenge was to integrate modern technology into its tasting process without detracting from the serene, authentic atmosphere of its historic grounds. The goal was to create a more engaging and memorable visit for its diverse range of guests.

The Slalom team developed a mobile app utilizing iBeacon technology, which was organized around the key insight that visitors wanted to take and share photos. The solution provided a map highlighting ideal picture spots alongside practical information. As a result, Robert Mondavi Winery launched the first interactive tour of its kind in Napa Valley, successfully enhancing visitor engagement and providing the company with valuable data to further improve the customer experience.

Robert Mondavi Winery