Case Study: Ochsner Health improves patient engagement with Salesforce and Slalom

Making healthcare more human with Salesforce

Ochsner Health, a large non-profit academic healthcare system, sought to improve its patient experience by delivering more personalized and timely communications. The organization faced challenges with siloed data and disconnected third-party applications that made it difficult to create a unified patient journey. To address this, they partnered with Slalom to implement a solution using Salesforce.

Slalom built a comprehensive patient engagement system on Salesforce Health Cloud and Marketing Cloud, integrating Ochsner's existing data and systems. This solution provided a 360-degree view of patients, streamlined call center operations, and enabled highly personalized marketing. The results for Ochsner included the organization of over 7 million patient records, optimized handling of 50,000 weekly calls, improved email engagement rates, and reduced dependence on external vendors.

Ochsner Health

Chelsea Lockhart

Manager, CRM & Marketing Strategy