Case Study: a major telecom provider achieves record-breaking smartphone preorder launch with Slalom

Major Telecom Providing Company - Customer Case Study

The customer, a major telecom providing company, faced the immense challenge of executing a high-stakes smartphone launch. With consumer expectations higher than ever, any technical hiccup or system failure during the preorder process could lead to widespread negative publicity. To ensure a seamless and record-breaking launch, they enlisted the help of Slalom to assemble an expert team.

Slalom implemented a comprehensive digital strategy, acting as coordinating generals to manage every functional area from launch coordination and website stability to operations and real-time analytics. The Slalom team provided meticulous planning, accurate forecasting, and end-to-end leadership on launch night to manage traffic and resolve any issues. As a result, the client achieved its biggest phone preorder day ever, exceeding its previous sales record. Orders poured in at six times the company's previous per-minute rate for 90 straight minutes, all while their site remained stable as competitors' sites faltered.