Case Study: LiveRamp achieves clearer marketing attribution and campaign insights with Slalom

Leaping 5 Years Ahead of the Marketing Curve

LiveRamp, a company that helps businesses connect customer data across online and offline channels, faced a challenge in measuring the effectiveness of its multi-million dollar marketing spend. Their team was forced to analyze up to twelve disparate reports from over forty different technologies, making it difficult to gain a clear and unified view of campaign performance.

Slalom solved this by creating universal IDs to blend LiveRamp's siloed data into a single source of truth and then built a scalable data lake on AWS. They implemented real-time Tableau dashboards that provided a complete, 360-degree view of the customer. This solution from Slalom eliminated the need for multiple reports, giving LiveRamp immediate and clear insights into which content and channels were driving sales, a capability considered to be five years ahead of the industry curve.

LiveRamp

Rebecca Stone

Vice President of Demand Generation and International Marketing