Case Study: EDF achieves smarter customer analytics and debt recovery with Slalom

Humanised Service Through Big Data Processing

EDF, the UK's largest producer of low-carbon electricity, faced a challenge in identifying return customers across its systems, which led to missed opportunities for engagement and the failure to match unpaid bills to customers who had moved and re-joined. Partnering with Slalom, EDF sought a big data solution to improve customer recognition and debt recovery.

Slalom built a secure, scalable customer analytics platform on AWS, leveraging Amazon EMR for big data processing. The solution successfully matched hundreds of thousands of pounds in outstanding balances to the correct customers in its first quarter, with annual projections in the millions. The platform also provides a foundation for future machine learning use cases, enabling EDF to create a more seamless and humanized customer experience.

EDF

John Hutchins

Head of Smarter Living at Blue Lab