Case Study: a global retailer accelerates ecommerce sales with Slalom

Global Retailing Company - Customer Case Study

The global retailing company faced a challenge with its low online purchase frequency, as customers only used its dotcom site for infrequent, large purchases. To help them compete with other major online retailers, Slalom employed its Products and Innovation expertise to better understand customer needs and improve the ecommerce experience.

Slalom conducted customer interviews to identify key frustrations, leading to the creation and testing of multiple HTML prototypes. This lean approach resulted in a recommended app that made seeing price savings easier for shoppers. The implemented application achieved hundreds of thousands of downloads and 4.5-star reviews, enabling the client to win more business and increase its ROI on innovation.